Monika is the former Superside’s Sr. Event Marketing Specialist. With over a decade of experience planning and executing conferences, hybrid and virtual events across 21 countries, she supports and coordinates Superside's global event initiatives from strategy and speaker relations to production and audience engagement. Monika previously founded her own event‑project management company in 2020, specializing in conventions, cultural events and marketing campaigns. Connect with Monika on LinkedIn.
Events create memories and momentum in ways other marketing tactics simply can’t match.
With an ROI of between 25% and 34%, it’s no surprise that most marketers (80%) believe live events drive company success. Over 40% consider them the single most effective marketing channel.
Event marketing is quickly evolving in an increasingly AI-driven world. From dramatically improving personalization to matching attendees based on shared interests, business goals and complementary needs, AI is injecting new life into a format that’s as old as the hills.
Whether it’s in-person events or experiential marketing in the form of hybrid or virtual events, event marketing is a channel your B2B business will keep using frequently to position and engage with target audiences.
